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3. Majestic's CitationFlow is derived from their extensive database of crawled web pages and the links they discover during the crawling process. By analyzing the link graph, CitationFlow determines the flow of link equity and provides a comprehensive overview of a website's link profile. 4. It is important to note that while CitationFlow indicates the quantity and authority of incoming links, it does not consider the relevance or topicality of those links. This is where another Majestic metric, TrustFlow, comes into play. TrustFlow measures the quality and trustworthiness of the links, providing a more holistic assessment of a website's link profile. 5. Digital marketers often use CitationFlow in conjunction with TrustFlow to gauge the overall link health of a website. By analyzing the balance between CitationFlow and TrustFlow, they can identify potential issues such as an over-reliance on low-quality links or a lack of diverse link sources. 6. CitationFlow can be a valuable tool for competitive analysis. By comparing the CitationFlow scores of different websites in a particular niche, marketers can identify competitors with strong link profiles and potentially learn from their strategies to improve their own website's authority.

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